Trademark registration in all the relevant categories
Study of positioning and benchmarks
Definition of the mission and ‘customer experience’
Development of a communication plan to launch the project and the corresponding tools :
Press release
Website
Instagram
Marketing materials
Concept and organization of the launch event: gala dinner for the Pietrasanta Design Weekend held on October 21st. Guests included Giulio Cappellini, Gilda Bojardi, and Veronica Gaido
