FRETTE

London

New flagship store realized by DIMORESTUDIO

Londra: Inaugurazione del Flagship Store

Inauguration of the new flagship store with clients, prospects, designers, VIPs, influencers, and international press.
Over 200 guests attended the Frette launch event, which showcased the new Mayfair store and the collaboration with Ashley Hicks.
Guests were encouraged to interact with the Frette bed by the chambermaid, capturing photos throughout the evening to share on social media and take home as a keepsake.

Londra

Presentation of a capsule collection designed by Ashley Hicks during the London Design Festival @Edition London Penthouse.

Londra Frette Sleepover

To celebrate the upcoming London store launch, Hervé Martin, on behalf of Frette, hosted an intimate dinner for 25 select lifestyle press and influencers at the luxury Hotel Café Royal.
Frette took over one of the hotel’s suites, creating “The Perfect Room” and a “world of Frette.”; After dinner, press and influencers retired to their rooms where they were greeted by a Frette sheet set as a gift and enjoyed the luxury of sleeping in Frette sheets.
The next morning, guests were invited to indulge in Frette bathrobes at the hotel’s luxury spa, Akasha.

Milan Design Week 2015

  • Fiera Rho Pero – New Collection
  • Press activity for the presentation and interviews of the new Board
  • 95 appointments with the press and stylists

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Milan Design Week 2016

  • Fiera Rho Pero – New Collection
  • Showroom Frette @ Foro Bonaparte – Cocktail with the press to present the new FW 2016-2017 collection
  • In bed with Frette@Flagship Store via della Spiga Milano – Partner Elle Decor : 400 guests (designers, KOLs, socialites) ‘jumped’ into beds dressed in Frette and were captured with a Polaroid by Davide Rapp
  • Capsule Collection with Le Dictateur by Federico Pepe @ Spazio Pontaccio
  • ELLE DECOR EXPOSITION SOFT HOME PALAZZO BOVARA 11-24 April
  • Product Placement@Poltrona Frau Show Room via Manzoni Milano

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Milan – Bridal Event

Bridal Event @Luisa Beccaria Showroom, media partner Vogue Sposa.
Engagement with wedding planners, socialites, influencers, and fashion bloggers during the Sposa Italia fair week

Milano – The Secret Garden

Together with Marie Claire Maison, Frette invited 1,000 potential customers to present the new collection at the Spiga store.
Florist Designer Olivier Langhendries supported the collection’s storytelling concept of “The Secret Garden” with a live flower bouquet performance.

Paula Cademartori @Mandarin Milan@Milan Fashion Week

Lancio servizio Frette Bespoke

  • Milano @Flagship Via della Spiga
  • Parigi @CERCLE DE L’UNION INTERAILLÉ
  • New York @Frette’s Madison Avenue Boutique – media partner AD

New Brand Campaign with Elettra Rossellini “Escape into Frette”

Globalization of social channels