Londra: Inaugurazione del Flagship Store
Inauguration of the new flagship store with clients, prospects, designers, VIPs, influencers, and international press.
Over 200 guests attended the Frette launch event, which showcased the new Mayfair store and the collaboration with Ashley Hicks.
Guests were encouraged to interact with the Frette bed by the chambermaid, capturing photos throughout the evening to share on social media and take home as a keepsake.
Londra Frette Sleepover
To celebrate the upcoming London store launch, Hervé Martin, on behalf of Frette, hosted an intimate dinner for 25 select lifestyle press and influencers at the luxury Hotel Café Royal.
Frette took over one of the hotel’s suites, creating “The Perfect Room” and a “world of Frette.”; After dinner, press and influencers retired to their rooms where they were greeted by a Frette sheet set as a gift and enjoyed the luxury of sleeping in Frette sheets.
The next morning, guests were invited to indulge in Frette bathrobes at the hotel’s luxury spa, Akasha.
Milan Design Week 2015
Milan Design Week 2016
Milano – The Secret Garden
Together with Marie Claire Maison, Frette invited 1,000 potential customers to present the new collection at the Spiga store.
Florist Designer Olivier Langhendries supported the collection’s storytelling concept of “The Secret Garden” with a live flower bouquet performance.